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Rausch pointed to far-field voice as an example of a feature that Amazon first pioneered on the Fire TV Cube, but is now bringing to its own TVs.'There are some really hard technical challenges to accomplish here, and we get to invent things faster and in a deeper and more highly integrated way when we get to build something ourselves,' he said.

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Amazon announced these new TV sets in conjunction with a few other fall hardware and software updates, which include a Fire TV Stick 4K Max that's optimized for the company's Luna cloud gaming service.ДЄmazon says this will accelerate the rollout of new features, and that's definitely how its head of entertainment devices and services, Daniel Rausch, painted the move.These new Fire TVs will sell both on as well as at Best Buy. Amazon is also selling two Fire TV Omni models with Dolby Vision, with a 75-inch model selling for $1,100. Fire TV Omni models will be priced $410 and up, and the microphone-free Fire TV 4-Series will begin at $370.

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consumers next month, including a new Fire TV Omni series that comes with integrated far-field voice control for easy access to Alexa. I think this is a high watermark, and it's a place that we're going to work really hard as an industry to get back to.'ДЇor more on Ray-Ban Stories, also check out my story on how Facebook prepared for the next 'glasshole' backlash.ДЄfter years of working with third-party brands, Amazon is switching up its smart TV playbook: The company will begin selling two lines of Amazon-branded Fire TVs to U.S. It's going to be a strain from the design and comfort side. 'As we add more functionality, we're going to have to do it on the value side. 'This is going to be the North Star for us for a while, in terms of design,' Bosworth said. 'I think this product can have relevance for a long time, it could definitely coexist with AR glasses in the future.'Д«ut the design approach could shape the future of AR, with the pared-back design of Ray-Ban Stories being something that other devices aspire to for years to come. 'When you add more functionality, you also add cost and weight, and those are by nature going to be exclusionary to some people,' he said. And Bosworth also told me that non-AR smart glasses may be a lot more accessible to a broader set of consumers than true AR ones.For starters, Facebook is likely going to add more functionality to the Facebook Assistant running on Ray-Ban Stories. That's not to say that smart glasses as a category on its own won't evolve.The thermal, the compute is going to be such a challenge to factor in.'

'AR glasses are going to have some tougher design moments,' he said. Making true AR glasses look this good won't be easy, admitted Bosworth. Matteo Battiston, head of design for Ray-Ban maker EssilorLuxottica, resorted to a metaphor borrowed from Italian cooking to describe the optimization process: 'Any time you have a lemon, you squeeze all the lemon.' All of this allowed the two companies to build a pair of smart glasses that weighs just five grams more than the original Ray-Ban glasses the frames are based on.Instead, Facebook offers photo- and video-editing in the mobile companion app. Ray-Ban Stories are powered by an optimized Snapdragon processor that isn't powerful enough to run complicated on-device apps.

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The glasses themselves can be used for up to six hours under normal conditions, and people can recharge them on the go with a portable charging case.

To achieve this, Facebook put a big emphasis on optimizing the on-board technology.

'They're not technology that looks kind of like glasses.' 'These are glasses that happen to have technology,' said Facebook Reality Labs product director Matthew Simari.

Instead, you can wear these for hours, occasionally take a picture, get an audible alert from your phone or listen to music.

Wearing them doesn't at all feel like wearing an AR headset, or even a more glasses-like AR device such as the Nreal Light that you'll really want to take off when you're done with whatever task you were using it for. Ray-Ban Stories glasses look and feel like Ray-Ban glasses. After trying a loaned review unit of the glasses for a few days, I do have to agree - and for a reason I didn't anticipate at all. 'We do think of this, though it is not augmented reality, as a critical step on the path,' I was told by Facebook's VP of consumer hardware Andrew Bosworth this week. And the on-board assistant, which can be invoked with a 'Hey Facebook' wake phrase, is at launch limited to triggering hands-free photo and video capture.ДЇacebook executives nonetheless seem to believe that the device is a really big deal for the company.

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The integrated open-ear audio supports stereo Bluetooth playback, but not spatial audio. They don't feature a display, so you won't get any actual AR from them. Facebook just released its North Star for AR hardwareДЄt first glance, Facebook's new Ray-Ban Stories smart glasses aren't actually all that smart.

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